PROJECT SUMMARY
Squeaky Clean Co. is a cleaning service in California that works with residential and commercial customers. They’ll make everything squeaky clean with a smile and the highest level of professionalism.
THE CONCEPT
The brief called for a simple, fun logo and an eye-catching, clean, and versatile visual brand style. The final brand design is retro-inspired with a chunky, rounded script typeface paired with a modern sans serif font for most text. The logo combines a simple rubber thumbs-up glove to represent excellent service. The simple line-art style can be applied to other illustrative elements. Emojis and pops of yellow/light violet infuse the brand with lighthearted vibes.