PROJECT SUMMARY

Joynt is a concept for a cannabis producer in California specializing in great flowers and edibles.

THE CONCEPT

The brief called for a fun company that evokes joy and nostalgia, while highlighting love for the plant. A versatile brand identity with a colorful risograph print style pattern can be used for future products. The logo is graphic and text-based with versions that allow for new icons representing other products, flavors, or effects. The main typeface is rounded, geometric, and bold, standing out against a monospaced typeface and useful when the available space is limited – especially on smaller labels packed full of information required by regulations.