Project Summary

At SAH, or Subtle Asian High, their mission is to elevate the cannabis edibles experience. They’re committed to fostering awareness of the cannabis plant by prioritizing transparency and empowering our community to make informed choices. They aim to take consumers on a journey of empowerment, education, and a shared commitment to have FUN! They aim to create a new market within their industry for farm-to-table edible products and experiences.

The Concept

The logo for SAH is a concept that was created by the founders to reflect the peace gesture people often flash when photos are being taken. The minimal (and not cartoony) graphic complies with NY state regulations but still reflects a fun attitude. The brand’s tone is casual, informative but not too serious, transparent, and socially conscious – these ideals are reflected in the muted color palette which is rooted in nature, fresh ingredients, and the cannabis plant itself.