Project Summary
Range Coffee Co. is a coffee roaster targeting consumers who love the planet and (most of all) coffee.
The Concept
The logo is a simple wordmark that’s bold and minimal at the same time. The coffee is packaged in kraft-style bags with only the necessary information. A sleeve with art featuring mountain ranges from around the country goes over the front allowing the company to save money on bags by printing wholesale amounts. A bonus is the coffee can be pre-packed and the visual style can be updated as needed with seasonal or limited-edition art. It’s an art-forward style that’s easy, affordable, and customizable.
An original illustration of Mt. Rainier is featured on the Aurora blend bag.