Project Summary
House of Floors in Palm Beach, Florida needed eye-catching and unique boxes for flooring samples geared towards an audience of real estate and construction professionals.
The Concept
Sales associates will hand these out and the box can be left on a desk as a decorative item. The box includes a QR code that clients can scan when they want the box to be recycled providing an opportunity to connect with the client during pickup. The design uses the company’s signature medium blue shade and is printed on a sustainable, kraft box. The box material shows through the design to emphasize the eco-friendly packaging choice. The illustration includes a simple South Florida-style multi-family property to reflect the local area. The yellow inside of the box was chosen as an accent color for a subtle surprise when the box is opened.