Project Summary

The Volcannx brand was originally launched with custom artwork for each released strain (flavor). The project required developing new packaging for 3 product categories and promotional items for retail and social media campaigns.

The Concept

A new design that fit one of 3 product categories (sativa, hybrid, indica) was needed to revitalize the brand without reinventing the wheel. The deliverables include 3 separate pieces of original art; the original packaging design incorporated collage elements and since this is one of my preferred mediums, I stuck to this concept for the redesign. The artwork uses elements and colors that are inspired by the state of California – featuring landmarks like El Capitan in Yosemite and street photography from around Los Angeles.  The layout was slightly adjusted to feature a color-matched label on the front instead of a pre-printed strain name.