Project Summary

Autre is a planned boutique in California specializing in classic women’s clothing in basic colors with an edge paired with bold accessories.

The Concept

The logo for Autre uses a sans-serif typeface that has been modified to flow better giving a classic look with a unique twist – like Autre! Paired with a simple flower shape to maintain a cohesive look the logo can get a more feminine look when needed. Bold hand-drawn lines are used as a connecting element when using multiple images/panels or as a decorative element. Vibrant shades of magenta work to create a visually striking contrast to the dark vibes and basic colors—yellow and periwinkle serve as accent colors.