Project Summary
The project was to design a vibrant and fresh brand identity for an interior decorator. The deliverables included a logo design, brand guidelines, a simple WordPress site, and a set of stationery items.
The Concept
A monogram was developed that can be used on its own or with other elements – including simple line drawings to create more decorative effects. The fonts used include a highly customizable script font and a modern sans serif font to be used for any assets that the company needs. Yellow was selected for the brand against a backdrop of black and white because yellow is a joyful color that exudes warmth like the company’s home interior designs.