Project Summary
Old Cheese Shop is a small specialty cheese shop in the SF Bay Area. The deliverables included a logo and brand guidelines.
The Concept
The logo for OCS needed to be simple, bold, and classic. The outlined shape is inspired by classic cheese wheel labels – the sides are slightly curved as though the logo sits on a cheese wheel. The overall shape and style of the logo is inspired by cheese, but it borrows bold lines and a classic heavy sans serif font from traditional cattle branding irons to acknowledge where dairy comes from.