Project Summary
Happy Sunshine is an event and floral design company based in the SF Bay Area in California. Specializing in colorful, fun, and quirky events, the brand was looking for a logo design and brand identity that would reflect that in the market.
The Concept
A colorful golf umbrella inspired the concept behind Happy Sunshine’s new visual identity. It represents the umbrella the event designer carries during planning and coordinating in the rain, but when the rain and clouds clear – the umbrella isn’t needed and is on the floor. Rainbow colors were selected to represent actual rainbows caused by sunshine and to show the wide range of vibrant colors used in the designs. Holographic foil is used for stationery and promotional items as that “something special” element.